SMS Opt-Out Keywords and Unsubscribe Requests
Recognize SMS unsubscribe keywords and clear requests in English or Spanish, then check the Opted-Out (Unsubscribed) list in Group Messages.
A customer can ask your business to stop sending texts by replying with an opt-out keyword or another clear request. Use this guide to recognize the request and check Conversations → Group Messages → Opted-Out (Unsubscribed).
Seven keywords expressly recognized by the FCC
For calls and texts covered by 47 CFR § 64.1200(a)(10), these words sent in reply to an incoming text are recognized ways to revoke consent:
For a simple unsubscribe instruction, use “Reply STOP to unsubscribe.” Customers do not have to use STOP exclusively: other replies must also be honored when a reasonable person would understand them as a request to stop messages.
Other wording you may receive
These examples help your team recognize opt-out intent. They are not additional words expressly listed in the FCC rule, and this list is not exhaustive.
Common variants
Clear requests in English
- PLEASE STOP TEXTING ME
- STOP TEXTING ME
- DONT TEXT ME ANYMORE
- DON'T TEXT ME ANYMORE
- DO NOT TEXT ME ANYMORE
- REMOVE ME FROM YOUR LIST
- REMOVE ME FROM THE LIST
- TAKE ME OFF YOUR LIST
- TAKE ME OFF THE LIST
- NO MORE MESSAGES
- NO MORE TEXTS
- DO NOT MESSAGE ME
- DONT MESSAGE ME
- DON'T MESSAGE ME
Requests in Spanish
Short replies can include the following, depending on their context:
Longer requests include:
- DAME DE BAJA
- DARME DE BAJA
- NO MAS
- NO MÁS
- NO QUIERO MAS
- NO QUIERO MÁS
- NO MAS MENSAJES
- NO MÁS MENSAJES
- NO QUIERO MAS MENSAJES
- NO QUIERO MÁS MENSAJES
- NO QUIERO RECIBIR MAS MENSAJES
- NO QUIERO RECIBIR MÁS MENSAJES
- NO ME ESCRIBAS
- NO ME ESCRIBAN
- QUITAME DE LA LISTA
- QUÍTAME DE LA LISTA
- SACAME DE LA LISTA
- SÁCAME DE LA LISTA
When reviewing a request, focus on its meaning. Uppercase, lowercase, missing accents or a missing apostrophe do not make a clear request to stop messaging less clear. Automatic recognition can differ; verify the recorded opt-out rather than assuming every variation was processed.
Read the complete message
- “CANCEL” as an opt-out reply is different from “Cancel my appointment, but keep sending reminders.” Read what the customer actually asked.
- “PARA” alone may indicate “stop”; “para mañana” means “for tomorrow.” Do not decide from that word appearing inside a longer sentence.
- “BORRAR” or “ELIMINAR” can refer to messages, an appointment or personal information. A request to erase personal data may also require a separate privacy process.
For a clear request to stop texts, do not ask the customer to repeat it using a particular keyword.
Check the unsubscribe list in Group Messages
- Open Conversations → Group Messages.
- Select Opted-Out (Unsubscribed).
- Use Search opted-out… to find the recipient. Match the phone number and any available name or list details.
- If a clear request is missing from the list, record the original message and its date/time, stop affected sends and contact Zonitel Support to apply or verify the restriction. An empty list does not override a customer's request.
Review pending campaigns and scheduled messages affected by the request. Do not delete or reimport a contact to bypass an opt-out. For the full list-management workflow, see Managing Your Opted-Out List.
Timing, confirmation and subscribing again
Handle clear requests promptly. The cited FCC rule requires covered revocation requests to be honored within a reasonable time, no later than ten business days; this is an outside limit, not a recommended waiting period.
A single, non-promotional confirmation text is permitted under § 64.1200(a)(12). A confirmation sent within five minutes is presumed to fall within the customer's prior consent; a longer delay must be justified as reasonable. Do not send a second confirmation if one has already been issued.
If the customer later wants to subscribe again, retain new, clear consent and follow the supported re-enrollment process. Deleting a contact, discarding a draft or replying to an unrelated question does not by itself restore permission.
See SMS Program Compliance Guide for broader program requirements. If the scope of a request across separate message programs is unclear, ask Zonitel Support before another send.
Official reference and current scope
Reviewed September 4, 2026. FCC Order DA 26-12 postpones until January 31, 2027 the requirement to extend a revocation responding to one type of informational message to unrelated future robocalls and robotexts. It does not suspend the other consent-revocation rules. This guide identifies requests and the portal review steps; legal coverage depends on the communication involved.
Need help?
Contact Zonitel Support with the original request, its date/time and the affected business number. Share customer details privately.